Product design covers a range of industries from industrial, building, automotive to consumer products and is the general process of creating a new product. It is essentially the efficient and effective generation and development of ideas through a defined process that leads to new products ready for their given market.
In a systematic approach, product designers conceptualise and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that other people can use. Their evolving role has been facilitated by digital tools that now allow designers to communicate, visualise, analyse and actually produce tangible ideas in a way that would have taken far greater manpower previously.
The best and most highly regarded product and equipment manufacture and supply companies design, simulate, visualise, and manage their products digitally to help create and maintain a competitive advantage. With tools now available to support all phases of the product design lifecycle they can create more innovative product designs, reduce development time and the period it takes from concept to market, while efficiently collaborating with both partners and suppliers.